Here’s what I’m reading and bookmarking on the web
WordPress Plugins for Comments
originally posted here
Interview: SustainableWebsites on the Soundness of Carbon Offsets to Combat Global Warming
Carbon Offsets Daily: Do you think companies should use carbon offsets to mitigate their global warming emissions?
SustainableWebsites: Yes. The old saying in carpentry is “measure twice, cut once” and I think it applies to offsets too. First, take a baseline measurement of your existing carbon dioxide footprint, and begin offsetting as soon as you can. Then, determine areas where you can cut down on the the actual CO2 produced, so that you can purchase less offsets. The act of purchasing carbon offsets is only the first step towards true sustainability, but it is a very important one because without measurement you don’t know where to start. So, if you can “measure and cut” and then continuously improve, your company will be truly living up to its potential in terms of helping the impact of its activities on global warming. A complete sustainability strategy should also measure and then reduce waste and water usage as well as energy, and include social and labor considerations.
Wow, check out the Wordpress app on the iTunes app store!
Here’s what I’m reading and bookmarking on the web
brandchannel.com | Sandra Taylor | Sustainable Business International, LLc | brand | brands | branding
Unlimited/Oversold hosting and how it’s changing the web hosting industry | The HostReview Blog
So, what does this mean for the industry? It should be pretty obvious: overselling is not a sustainable practice from a financial standpoint.
BenCurtis.com » RESTful searching in Rails
via WorldChanging:
“The evidence indicates we’ve aimed too high — that the safe upper limit for atmospheric CO2 is no more than 350 ppm,” says Jim Hansen.

I love the update to this very popular internet video. It’s so transcendent, and I love that he got to travel the world making people smile and Dance. Thanks to Seguinwoodworks.com’s David Terry for letting me know about it!
Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.
via GreenLAGirl.com: Eco-friendly business cards don’t come cheap, she discovered a while back. But just in time for the BlogHer conference later this month, eco-cards have gotten a lot more affordable, with Moo.com entering the eco business card business!
Here’s what I’m reading and bookmarking on the web
Rail Spikes: Remote MySQL GUI with SSH
Robby on Rails : The legacy of databases with Rails
Shifting Careers - Fighting a Workplace War Against Distraction - NYTimes.com
The first step is to learn to speak a language of attention. The exciting news is that the enigma of attention has just begun to be mapped, tracked and decoded by neuroscientists who now consider attention to be a trio of skills: focus, awareness and so-called executive attention. Think of it this way: You can be “aware” that you’re in a beautiful garden and then you can “focus” on an individual flower. The last piece, “executive attention,” is the ability to plan and make decisions.
Practice may help. Scientists are discovering that attention can be bolstered through training, including meditation. One study, for instance, showed that eight weeks of meditation significantly boosted focus in a group of 17 novices. Six-year-olds given computer-based attention training by the scientist Michael Posner showed a marked gain in executive attention.
TO combat overload, we also need to look to our environments. That’s why a few pioneering companies are creating places or times for uninterrupted, focused creative thought. I.B.M. employees practice “Think Fridays” worldwide, avoiding or cutting back on e-mail, meetings and interruptions. Other firms are setting aside unwired, quiet rooms.
Migrating from 1.0.x to 1.5 Stable - Joomla! Documentation
Joomla! Help Site - How to patch Joomla! 1.0.x to 1.0.x
Ross and I have been doing some work for Green Gorilla — continuing to develop Sustainable Websites significant expertise in WordPress and SEO for WordPress. It’s been a pleasure to work with Jay and Reenita — because they both understand that SEO is a creative and technical process — and want to learn more about it, and because they are already on the WordPress system and want to learn more about it, too. I’m finding that our best clients always want to learn more, and are willing to pay for our time and expertise that we’ve accumulated over the years. It’s a whole different dynamic than a client that just says “tell me how much it’s going to cost and all my options - oh and go and do all the research for free”. Anyway - they are doing some great stuff with Environmental Education and it’s definitely worth checking out the show. Worth watching and also worth looking at a wonderfully designed WordPress site.
Gorilla in the Greenhouse is an action-packed, web-based animated show that inspires kids to take real-world steps towards a healthy planet. The show is set in a magical greenhouse in San Francisco, and features a visionary green gorilla and four kids who use their imagination, their network and their music to tackle the environmental challenges facing their generation.
“Kids can save the world,” says Eli Noyes, kid’s TV veteran and director of the show. “This is the kind of show that will travel effortlessly from the TV to the Internet to the real world. It is by nature interactive, because kids can do in the real world what they see our virtual kids doing. And every imaginary character and action in the show has an analogous real life counterpart.”
The pilot episode, entitled The Great Pacific Garbage Patch, follows the kids as they face a demented plot by Dr. Morlon Hufflebot to create an island of plastic bags in the middle of the Pacific Ocean. In the show, the kids travel to the island to observe the situation, go undercover into the plastic bag factory and then foil the plot though multiple actions. They spread their green message through their social networks, rally cities to ban plastic bags, design a new eco-friendly bag and create awareness through their original song “Bag the Bag (The Gyre Song)”. The next episode planned for later in 2008 will follow the kids through adventures exploring the challenge of energy efficiency.
“When I was a kid, I loved Schoolhouse Rock. The great songs and stories gave us a context for learning how the world worked,” says, Jay Golden, creator of the show. “Gorilla in the Greenhouse is our way of introducing this generation to a world of possibility through story. Instead of ‘put in a new light bulb’, we want to show the most over-the-top environmental scenarios transformed by vision, collaboration and great music. So we decided to start with a huge island of plastic bags.”
The show is a presentation of SustainLane, a green media company based in San Francisco, and created by SustainLane’s VP of New Media, former Free Range Studios and Shockwave.com producer Jay Golden, The show is produced by Ralph Guggenheim, a founding member of Pixar, and producer of Oscar-winning short film “Tin Toy” and the classic animated feature “Toy Story.” Animation, art direction and creative consultation for the show is done by Golden’s former teammates at Free Range Studios, known for its wildly successful, cause-based viral movies such as “The Meatrix”, “Story of Stuff” and “Grocery Store Wars”. Gorilla director Eli Noyes, an academy award nominee, has also directed segments for MTV’s animated showcase “Liquid Television” and Sesame Street’s “Sand Alphabet” and “Mad Painter”.
The show and the curriculum will be broadcast to National Geographic’s platform of over 1 million kids. It is also distributed through the home site www.greengorilla.com.
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